Sunday, June 22, 2014

Football/Soccer: Another Star

Stevie Wonder: Another Star

There are songs specifically written with the World Cup in mind and there are others that get co-opted to the purpose. Ricky Martin's La Copa de la Vida comes to mind as one of the more successful: you didnt have to be a football fan to notice the commercial success of the song.

Curiously, it took the US women's team - and Mia Hamm - back in 1996, to light the fire for soccer in the US. Sure ... there were other sparks: Pele and his backers tried hard. Beckham, too. But even today, soccer/football in the US of A - in terms that really matter (salaries, revenue, viewers...)  falls pitifully below other more American sports.

There are "official" songs for each World Cup, and then there are other songs that are "un-official".. Whereas Pitbull/Jenifer Lopez's "Ole Ola" and Shakira's "La La La" are considered to be official this year, the BBC has chosen this year to go with Stevie Wonder's "Another Star". Why so?

Folks who edit video are well aware of the effect that a sound track has over the video: even a sloppy visual sequence can turn into decent "film" through the judicious use of appropriate audio, and that appears to have been the Beeb's  ... er ... goal. There isn't much in the lyrics to suggest its application to a World Cup theme song (unless you accept the starting "la la la ..." as a tribute to the official Shakira song? Or perhaps the notion that "no other love" is a football fanatic's state of mind? Again, the audio overlaid to the video and the simple fact that this clip provides a history of sorts of the "Cup" are reason enough for me to start us off with this clip on the next 2-week theme in honor of the 2014 World Cup.

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