Friday, February 18, 2022

LOVE : ARE YOU LOVIN' ME MORE, BUT ENJOYIN' IT LESS

Are You Loving' Me More, But Enjoying' It Less/The Electric Prunes

The Electric Prunes must be one of the best names for a band ever. Or worst. I'll bet some of you may even have heard of the band, and most of that familiarity will be from watching Easy Rider, the film. (Even) older readers may conceivably have already been familiar with the band, before 1970, with their single, arguably more memorable for the title than the melody.

I Had Too Much To Dream (Last Night)/The Electric Prunes

'I Had Too Much to Dream (Last Night)' was a prime slice of garage rock, clearly hitting a chord somewhere, as it attained a number 11 and 49 on the US and UK chart of 1966/7 respectively. A heady whiff of psychedelic fuzz guitar, cheesy organ and clattering drums, it is the face of the fella on the right of the video still that gives me most pleasure, the epitome of the lights on yet no-one at home. Yup, thought a thousand and one prototype freaks and hippies, I'll have some of what he's dreaming. That would, could and should have been that, a song and style more destined for cult status and bargain bins, up there with ? and the Mysterians. Indeed, when 'Nuggets', that groundbreaking compilation of all things equivalent, subtitled 'Original Artyfacts From the First Psychedelic Era, 1965-68', came out, in 1972, it was deemed significant enough to open side one. (Incidentally, the compiler of said project was a mild-mannered writer, who also worked at the Village Oldies record shop in New York, a fella by the name of Lenny Kaye. Yup, the one that became, a little later, that Lenny Kaye.)

Ain't It Hard (1st single)

The band have an interesting and unfortunate story. Formed out of the remains of L.A. surf group, the Sanctions, their core was James Lowe, on vocals, and Mark Tulin, on bass, the aim to provide a form of free form garage rock. With various additional members coming and going, eventually enough buzz was made to catch the ears of one Dave Hassinger, an RCA records producer. He also got them to adopt the name he had come up with, something less than loved by the band at first exposure. After the unsuccessful 'Ain't it Hard', still under Hassinger's supervision, they were signed to Reprise. In much the same way as their own name was dispatched, so too then were their songs, with the songwriting team of Annette Tucker and Nancie Mantz drafted in to write them song new songs. When their debut album dropped, Tucker had had a hand in eight of the songs, including the one at the head of this piece and 'Dream', scuppering the wishes of the actual band members for a greater involvement. Arguably, what impression the actual musicians made was more upon the sound than the content; such was the response to the heavy distortion on IHTMTD(LN), that Vox, the makers of the Continental amplifier, signed them up as ambassadors, with the expectation of even greater sonic distortions built into the future direction plotted on their behalf. A second album did manage some escape from Hassinger's grip, allowing the band to submit more of their own material. However, with yet more changes in the membership, the reliance on effects over melody largely failed to trouble the chart. But a high profile European tour put their name on the map.

Agnus Dei/Mass In F Minor

Kol Nidre/Release of an Oath

Returning to the USA somewhat high and dry, Hassinger again sold them a concept to get them a greater appeal, a bizarre concoction whereby gregorian chant and psychedelia could be wed. Enter David Axelrod, a classically trained musician, who wrote the complex and complicated score for, first, Mass in F Minor, sung in ancient greek and latin, drawn from the Catholic litany, with a few equivalent nods to the Orthodox church. Lowe, Tulin et al were up for it but were sadly not up to it, it proving beyond their instrumental prowess and capacity. OK, Lowe, Tulin and Quint Weakley, the drummer, appeared on the album, most of the performance actually came from a team of hired hands. When it came to the live replication, try as they might, it was a disaster, a single live show in Santa Monica. That should have been that. But, do you recall, who idea was the name of the band? Correct, Hassinger thus also owning the rights to the use, setting up a new Electric Prunes, again convening with Axelrod, for a reprise of sorts, this time built around the Jewish prayer, Kol Nidre. This album, Release of an Oath, contained absolutely zilch input from the old band. It failed to gain the acclaim of the Mass in F Minor, so the raggle taggle of new musicians went back on the road as just another rock band, still free of any connection to the band that had begat them, bar the idea and their svengali's name. That version lurched on until 1970, before calling it quits.

You Never Had It Better/Stockholm '67

Meanwhile, Nuggets had been released, gaining some restored interest in the original iteration. Plus their earliest demos had at last seen the light of day, and, with the trickle out of re-releases of both their initial records and the Axelrod years, they were becoming quite the cult favourite. In 1997, the Stockholm '67 LP was released, 30 years on after the European tour, and the four original members, Lowe, Tulin, Weakley and Ken Williams, the fuzz guitar provider, were available. Reconvening in 1999, after a couple of years they dropped an album of new material, Artifact, the spelling a careful play on the word, a whisper shy of the spelling of the Nuggets subtitle, and of the correct spelling. But an artefact it was, a more balanced and mature take on their psychedelia, and led to tours and further studio work. Of course, as is now the law, the band still play on, even though the aged original core have largely passed on or over; Tulin died in 2011, with Williams and Weakley only intermittent participants anyway. James Lowe remains at the helm, with the rest of the band relative newcomers of between 8 and 18 years standing. Not bad for a band effectively finished in the 1960s.

Lost Dream/Artifact

Finally, a live 'Dream', from 2008.

I Had Too Much To Dream (Last Night)/Live performance

All the early Prunes



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